{"id":168,"date":"2026-04-09T15:59:49","date_gmt":"2026-04-09T15:59:49","guid":{"rendered":"https:\/\/degen-industries.com\/?p=168"},"modified":"2026-04-14T13:30:37","modified_gmt":"2026-04-14T13:30:37","slug":"truu","status":"publish","type":"post","link":"https:\/\/degen-industries.com\/en\/truu\/","title":{"rendered":"truu"},"content":{"rendered":"<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" data-id=\"257\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black-1024x432.png\" alt=\"\" class=\"wp-image-257\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black-1024x432.png 1024w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black-300x127.png 300w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black-768x324.png 768w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black-1536x649.png 1536w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black-600x253.png 600w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/all-devices-black.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" data-id=\"261\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-1024x439.png\" alt=\"\" class=\"wp-image-261\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-1024x439.png 1024w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-300x129.png 300w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-768x329.png 768w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-1536x659.png 1536w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-2048x878.png 2048w, https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/truu-app-lineup-600x257.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Project<strong>: <\/strong><br><strong>truu.com \u2013 Website, Web App &amp; Performance Marketing<\/strong><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Services:<\/strong> Web development, web app development, API integrations, performance marketing<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Initial situation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">truu wanted to significantly expand its digital presence: with a modern website as a clear brand and conversion base \u2013 and additionally with a powerful web app that makes complex functions easily and intuitively accessible to end customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The central challenge lay in the combination of <strong>high technical complexity<\/strong> and <strong>maximum user-friendliness<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Development of a <strong>cutting-edge Web App<\/strong> with ineractive modules (e.g. an <strong>interactive drinking study<\/strong>)<\/li>\n\n\n\n<li>Development of a system for <strong>push notifications<\/strong> and <strong>events logic<\/strong><\/li>\n\n\n\n<li><strong>synchronization with the client's database<\/strong> via <strong>APi<\/strong> (bidirectional, reliable, scalable)<\/li>\n\n\n\n<li>At the same time: an interface that feels \"super easy\" \u2013 despite sophisticated processes in the background.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Solution:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For truu, we developed a <strong>modern website<\/strong> that clearly and concisely communicates the brand, its value proposition, and its conversion rate. Based on this, a <strong>high-performance web app<\/strong>, which translates complex functions into a streamlined, understandable user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technical highlights<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interactive study experience (drinking study) with clear user guidance<\/li>\n\n\n\n<li>Push Notifications &amp; Event-basierte Kommunikation<\/li>\n\n\n\n<li>API integrations for synchronization with the existing database<\/li>\n\n\n\n<li>Focus on performance, stability and scalability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Performance Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In parallel, we have <strong>developed a performance marketing setup<\/strong> that has measurably moved truu.com forward \u2013 with strong creatives, data-driven iterations, and a clear funnel logic. The result: <strong>a new level of reach, efficiency and growth<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A holistic digital system made up of <strong>website, web app and marketing<\/strong>, which is technically sophisticated \u2013 but extremely easy for users to use. truu.com thus has a scalable platform that seamlessly connects product, communication and growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Projekt: truu.com \u2013 Website, Web App &amp; Performance Marketing Leistungen: Web-Entwicklung, Web-App-Entwicklung, API-Integrationen, Performance Marketing Ausgangslage truu.com wollte seine digitale Pr\u00e4senz deutlich ausbauen: mit einer modernen Website als klare Marken- und Conversion-Basis \u2013 und zus\u00e4tzlich mit einer leistungsstarken Web App, die komplexe Funktionen einfach und intuitiv f\u00fcr Endkund:innen zug\u00e4nglich macht. Herausforderung Die zentrale Herausforderung lag [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>truu - Degen Industries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/degen-industries.com\/en\/truu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"truu - Degen Industries\" \/>\n<meta property=\"og:description\" content=\"Projekt: truu.com \u2013 Website, Web App &amp; Performance Marketing Leistungen: Web-Entwicklung, Web-App-Entwicklung, API-Integrationen, Performance Marketing Ausgangslage truu.com wollte seine digitale Pr\u00e4senz deutlich ausbauen: mit einer modernen Website als klare Marken- und Conversion-Basis \u2013 und zus\u00e4tzlich mit einer leistungsstarken Web App, die komplexe Funktionen einfach und intuitiv f\u00fcr Endkund:innen zug\u00e4nglich macht. Herausforderung Die zentrale Herausforderung lag [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/degen-industries.com\/en\/truu\/\" \/>\n<meta property=\"og:site_name\" content=\"Degen Industries\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100083421882870\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T15:59:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T13:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2026\/04\/Bildschirm\u00adfoto-2026-04-09-um-17.58.43-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"samueldegen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"samueldegen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/degen-industries.com\\\/truu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/degen-industries.com\\\/truu\\\/\"},\"author\":{\"name\":\"samueldegen\",\"@id\":\"https:\\\/\\\/degen-industries.com\\\/#\\\/schema\\\/person\\\/e6dc2f17a1453e87ddcf1858bc4acd64\"},\"headline\":\"truu\",\"datePublished\":\"2026-04-09T15:59:49+00:00\",\"dateModified\":\"2026-04-14T13:30:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/degen-industries.com\\\/truu\\\/\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/degen-industries.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/degen-industries.com\\\/truu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/degen-industries.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Bildschirm\u00adfoto-2026-04-09-um-17.58.43-1.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/degen-industries.com\\\/truu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/degen-industries.com\\\/truu\\\/\",\"url\":\"https:\\\/\\\/degen-industries.com\\\/truu\\\/\",\"name\":\"truu - 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