{"id":189,"date":"2025-03-13T12:33:00","date_gmt":"2025-03-13T12:33:00","guid":{"rendered":"https:\/\/degen-industries.com\/?p=189"},"modified":"2026-04-20T07:28:42","modified_gmt":"2026-04-20T07:28:42","slug":"napoleon-grills","status":"publish","type":"post","link":"https:\/\/degen-industries.com\/en\/napoleon-grills\/","title":{"rendered":"Napoleon Grills"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Project<strong><br>Kampagnen-Website &amp; Online Game f\u00fcr Napoleon Barbecues<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Services:<\/strong> Konzept, UX\/UI, Game-Design, Frontend-Entwicklung, Illustration\/Visual Design, Integration Gewinnspielmechanik, Testing &amp; Launch-Support<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Initial situation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For the German launch of a new Napoleon Barbecues campaign, a digital activation was needed that would generate attention, engage users, and make the brand world a playful experience. In addition to a campaign website, a key focus was on an interactive element designed to increase reach and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The solution had to meaningfully combine marketing, entertainment, and brand messaging. At the same time, it needed to be easily accessible and playable on as many devices as possible. The challenge was to develop an implementation that:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">clearly conveys the brand world and remains visually consistent.<br>offers an immediately understandable and motivating gaming experience<br>enables short, repeatable sessions for high interaction<br>einen kompetitiven Anreiz durch ein Gewinnspiel integriert<br>technisch performant im Browser l\u00e4uft (Desktop &amp; Mobile)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Solution:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We developed a campaign website with an integrated browser game. The gameplay is based on classic endless jump mechanics: The campaign character jumps from platform to platform with the goal of reaching a grill at the top.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simple controls, increasing difficulty, and fast rounds create high replay value. The game was directly linked to a competition \u2013 the best scores qualified for attractive prizes, generating additional motivation and viral effects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key implementation areas:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Concept and design of the campaign website<br>Entwicklung eines performanten Browser-Games (Desktop &amp; Mobile)<br>Adaptation of the campaign character into a playable character design<br>Game loop with increasing difficulty and high score system<br>Integration of a prize draw mechanic based on player results<br>UI\/UX for quick start and intuitive operation<br>Testing and optimization for various devices and browsers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Result<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A high-impact campaign platform that successfully combines brand and interaction. The game ensures high engagement rates and repeat visits, while the integrated sweepstakes provides additional incentive \u2013 effectively extending Napoleon Barbecues' digital campaign.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" data-id=\"320\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-1024x521.png\" alt=\"\" class=\"wp-image-320\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-1024x521.png 1024w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-300x153.png 300w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-768x391.png 768w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-1536x781.png 1536w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-2048x1042.png 2048w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.20.55-600x305.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"1024\" data-id=\"317\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.28-584x1024.png\" alt=\"\" class=\"wp-image-317\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.28-584x1024.png 584w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.28-171x300.png 171w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.28-600x1052.png 600w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.28.png 762w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"1024\" data-id=\"319\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.22.45-582x1024.png\" alt=\"\" class=\"wp-image-319\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.22.45-582x1024.png 582w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.22.45-170x300.png 170w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.22.45-600x1056.png 600w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.22.45.png 760w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"1024\" data-id=\"318\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.47-583x1024.png\" alt=\"\" class=\"wp-image-318\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.47-583x1024.png 583w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.47-171x300.png 171w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.47-600x1055.png 600w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.21.47.png 760w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" data-id=\"321\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-1024x520.png\" alt=\"\" class=\"wp-image-321\" srcset=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-1024x520.png 1024w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-300x152.png 300w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-768x390.png 768w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-1536x780.png 1536w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-2048x1040.png 2048w, https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/03\/Bildschirm\u00adfoto-2026-04-20-um-09.23.11-600x305.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Projekt:Kampagnen-Website &amp; Online Game f\u00fcr Napoleon Barbecues Leistungen: Konzept, UX\/UI, Game-Design, Frontend-Entwicklung, Illustration\/Visual Design, Integration Gewinnspielmechanik, Testing &amp; Launch-Support Ausgangslage F\u00fcr den Deutschland-Launch einer neuen Kampagne von Napoleon Barbecues sollte eine digitale Aktivierung geschaffen werden, die Aufmerksamkeit generiert, Nutzer:innen einbindet und die Markenwelt spielerisch erlebbar macht. Neben einer Kampagnen-Website stand insbesondere ein interaktives Element im [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Napoleon Grills - Degen Industries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/degen-industries.com\/en\/napoleon-grills\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Napoleon Grills - Degen Industries\" \/>\n<meta property=\"og:description\" content=\"Projekt:Kampagnen-Website &amp; Online Game f\u00fcr Napoleon Barbecues Leistungen: Konzept, UX\/UI, Game-Design, Frontend-Entwicklung, Illustration\/Visual Design, Integration Gewinnspielmechanik, Testing &amp; Launch-Support Ausgangslage F\u00fcr den Deutschland-Launch einer neuen Kampagne von Napoleon Barbecues sollte eine digitale Aktivierung geschaffen werden, die Aufmerksamkeit generiert, Nutzer:innen einbindet und die Markenwelt spielerisch erlebbar macht. 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