{"id":193,"date":"2025-04-10T12:47:00","date_gmt":"2025-04-10T12:47:00","guid":{"rendered":"https:\/\/degen-industries.com\/?p=193"},"modified":"2026-04-20T08:11:23","modified_gmt":"2026-04-20T08:11:23","slug":"bws-australia","status":"publish","type":"post","link":"https:\/\/degen-industries.com\/en\/bws-australia\/","title":{"rendered":"BWS Australia"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Project<strong><br>AR-Kampagne &amp; Landingpage f\u00fcr BWS Australia \u2013 Launch \u201eSmashberry\u201c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Services:<\/strong> Konzept, AR-Experience Design, UX\/UI, 3D\/Animation, Web-Entwicklung, NFC-Integration, Testing &amp; Launch-Support<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Initial situation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For the launch of the new wine \"Smashberry\", BWS Australia developed a high-impact campaign for the Australian market. The aim was to make the product tangible directly at the point of sale and to create an innovative connection between the physical product and the digital brand world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The experience should be as easily accessible as possible while simultaneously offering a strong \"wow\" moment. The challenge was to seamlessly integrate physical packaging, AR technology, and digital content. The task was to develop a solution that:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">is directly accessible via the product without any barriers (no app download required)<br>offers a surprising, visually compelling AR experience<br>playfully showcases the brand identity<br>flows smoothly from the experience into a broader campaign environment<br>functions reliably across various mobile devices<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Solution:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We conceived and developed an AR experience that is activated via NFC chips in the bottle labels. A simple tap with a smartphone starts the interactive presentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand logo \u2013 a raspberry with a grenade cap \u2013 comes to life in AR, begins to move, and builds to an explosion that fills the entire screen. From this transition, the landing page we developed is seamlessly revealed, offering further content about the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key implementation areas:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Designing a seamless AR user journey from product to digital experience<br>Integration of NFC technology into bottle labels<br>Animation and staging of the brand logo in AR<br>Development of a high-performance, browser-based AR solution<br>Design and implementation of the accompanying landing page<br>Optimization for different mobile devices and usage scenarios<br>Testing under real-world conditions in a retail environment<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Result<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An innovative campaign solution that effectively combines physical product and digital experience. The AR presentation generates high visibility directly at the shelf and creates a surprising entry point into the \"Smashberry\" brand world \u2013 with a seamless transition into an in-depth digital experience.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"327\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/04\/smashberry1.png\" alt=\"\" class=\"wp-image-327\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"328\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/04\/smashberry2.png\" alt=\"\" class=\"wp-image-328\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"329\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/04\/smashberry3.png\" alt=\"\" class=\"wp-image-329\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"326\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/04\/smashberry4.png\" alt=\"\" class=\"wp-image-326\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"325\" src=\"https:\/\/degen-industries.com\/wp-content\/uploads\/2025\/04\/smashberry5.png\" alt=\"\" class=\"wp-image-325\"\/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Projekt:AR-Kampagne &amp; Landingpage f\u00fcr BWS Australia \u2013 Launch \u201eSmashberry\u201c Leistungen: Konzept, AR-Experience Design, UX\/UI, 3D\/Animation, Web-Entwicklung, NFC-Integration, Testing &amp; Launch-Support Ausgangslage F\u00fcr den Launch des neuen Weins \u201eSmashberry\u201c entwickelte BWS Australia eine aufmerksamkeitsstarke Kampagne f\u00fcr den australischen Markt. Ziel war es, das Produkt direkt am Point of Sale erlebbar zu machen und eine innovative Verbindung [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWS Australia - Degen Industries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/degen-industries.com\/en\/bws-australia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWS Australia - Degen Industries\" \/>\n<meta property=\"og:description\" content=\"Projekt:AR-Kampagne &amp; Landingpage f\u00fcr BWS Australia \u2013 Launch \u201eSmashberry\u201c Leistungen: Konzept, AR-Experience Design, UX\/UI, 3D\/Animation, Web-Entwicklung, NFC-Integration, Testing &amp; Launch-Support Ausgangslage F\u00fcr den Launch des neuen Weins \u201eSmashberry\u201c entwickelte BWS Australia eine aufmerksamkeitsstarke Kampagne f\u00fcr den australischen Markt. 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