Category: Uncategorized

Project
Monika Frey - Midwife in the Basel region

Client: Monika Frey, freelance midwife
Location: Basel region, Switzerland
Services: Konzept, Text, Design, Entwicklung & Logo

Project Description:

We created a comprehensive digital presence for Monika Frey, a freelance midwife from the Basel region. The project included the development of a unique logo as well as the complete concept, copywriting, design, and technical implementation of the website monikafrey.ch.

Challenge

To create a trustworthy, warm and professional online presence that appeals to expectant parents while clearly and accessibly presenting the comprehensive range of services – from birth preparation and pregnancy support to postpartum care and breastfeeding advice.

Solution:

We developed a clear, user-friendly website with a calming color palette and intuitive navigation. The design reflects the professionalism and warmth of Monika Frey's work. The texts were carefully crafted to build trust and provide all the essential information about her career, services, and area of ​​expertise in the Basel-Landschaft region.

Result:

A modern, responsive website that positions Monika Frey as a competent contact person for expectant families in the region and enables easy contact.

Project:
truu.com – Website, Web App & Performance Marketing

Services: Web development, web app development, API integrations, performance marketing

Initial situation

truu wanted to significantly expand its digital presence: with a modern website as a clear brand and conversion base – and additionally with a powerful web app that makes complex functions easily and intuitively accessible to end customers.

Challenge

The central challenge lay in the combination of high technical complexity and maximum user-friendliness:

• Development of a cutting-edge Web App with ineractive modules (e.g. an interactive drinking study)
• Development of a system for push notifications and events logic
• synchronization with the client's database via APi (bidirectional, reliable, scalable)
• At the same time: an interface that feels "super easy" – despite sophisticated processes in the background.

Solution:

For truu, we developed a modern website that clearly and concisely communicates the brand, its value proposition, and its conversion rate. Based on this, a high-performance web app, which translates complex functions into a streamlined, understandable user experience.

Technical highlights

• Interactive study experience (drinking study) with clear user guidance
• Push Notifications & Event-basierte Kommunikation
• API integrations for synchronization with the existing database
• Focus on performance, stability and scalability

Performance Marketing

In parallel, we have developed a performance marketing setup that has measurably moved truu.com forward – with strong creatives, data-driven iterations, and a clear funnel logic. The result: a new level of reach, efficiency and growth.

Result

A holistic digital system made up of website, web app and marketing, which is technically sophisticated – but extremely easy for users to use. truu.com thus has a scalable platform that seamlessly connects product, communication and growth.

Project
Educational Mobile Game (confidential client)

Services: Konzept, UX/UI, Game-Design, Illustration/Visual Design, Content, Entwicklung (iOS/Android), Testing & Launch-Support

Initial situation

For a customer from the healthcare industry we developed a mobile game that conveys complex content in a playful way. The goal was to create a product that creates knowledge,, motivates and simultaneously acts as a easily accessible, entertaining gaming experience .

Challenge

Health topics often require explanation and can quickly seem dry. The challenge was to develop a solution that:

• remains technically accurate without being overwhelming.
• uses clear, child-friendly, and beginner-friendly language
• provides long-term motivation through gameplay, progression, and feedback loops
• runs smoothly and is intuitive to use on mobile devices

Solution:

We designed and implemented a character-driven mobile game with short game sessions, clear objectives, and a reward system that organically integrates learning content into the gameplay. The visual design relies on a friendly, modern imagery and a user interface that is immediately understandable even without prior knowledge.

Key implementation areas:

• Game-Loop & Levelstruktur für schnelle Erfolgserlebnisse
• UI/UX for mobile-first operation
• Illustrations/assets and a consistent art direction system
• In-game explanations, micro-learning, and motivating feedback mechanics
• Quality assurance through testing rounds and iterations

Result

A high-end mobile game, which makes health knowledge playfully accessible and convinces users through a modern design, clear interactions and motivating progression — while maintaining professional standards for content, usability and technical implementation.

Project
AR-Kampagne & Landingpage für BWS Australia – Launch „Smashberry“

Services: Konzept, AR-Experience Design, UX/UI, 3D/Animation, Web-Entwicklung, NFC-Integration, Testing & Launch-Support

Initial situation

For the launch of the new wine "Smashberry", BWS Australia developed a high-impact campaign for the Australian market. The aim was to make the product tangible directly at the point of sale and to create an innovative connection between the physical product and the digital brand world.

Challenge

The experience should be as easily accessible as possible while simultaneously offering a strong "wow" moment. The challenge was to seamlessly integrate physical packaging, AR technology, and digital content. The task was to develop a solution that:

is directly accessible via the product without any barriers (no app download required)
offers a surprising, visually compelling AR experience
playfully showcases the brand identity
flows smoothly from the experience into a broader campaign environment
functions reliably across various mobile devices

Solution:

We conceived and developed an AR experience that is activated via NFC chips in the bottle labels. A simple tap with a smartphone starts the interactive presentation.

The brand logo – a raspberry with a grenade cap – comes to life in AR, begins to move, and builds to an explosion that fills the entire screen. From this transition, the landing page we developed is seamlessly revealed, offering further content about the campaign.

Key implementation areas:

Designing a seamless AR user journey from product to digital experience
Integration of NFC technology into bottle labels
Animation and staging of the brand logo in AR
Development of a high-performance, browser-based AR solution
Design and implementation of the accompanying landing page
Optimization for different mobile devices and usage scenarios
Testing under real-world conditions in a retail environment

Result

An innovative campaign solution that effectively combines physical product and digital experience. The AR presentation generates high visibility directly at the shelf and creates a surprising entry point into the "Smashberry" brand world – with a seamless transition into an in-depth digital experience.

Project
Kampagnen-Website & Online Game für Napoleon Barbecues

Services: Konzept, UX/UI, Game-Design, Frontend-Entwicklung, Illustration/Visual Design, Integration Gewinnspielmechanik, Testing & Launch-Support

Initial situation

For the German launch of a new Napoleon Barbecues campaign, a digital activation was needed that would generate attention, engage users, and make the brand world a playful experience. In addition to a campaign website, a key focus was on an interactive element designed to increase reach and engagement.

Challenge

The solution had to meaningfully combine marketing, entertainment, and brand messaging. At the same time, it needed to be easily accessible and playable on as many devices as possible. The challenge was to develop an implementation that:

clearly conveys the brand world and remains visually consistent.
offers an immediately understandable and motivating gaming experience
enables short, repeatable sessions for high interaction
einen kompetitiven Anreiz durch ein Gewinnspiel integriert
technisch performant im Browser läuft (Desktop & Mobile)

Solution:

We developed a campaign website with an integrated browser game. The gameplay is based on classic endless jump mechanics: The campaign character jumps from platform to platform with the goal of reaching a grill at the top.

Simple controls, increasing difficulty, and fast rounds create high replay value. The game was directly linked to a competition – the best scores qualified for attractive prizes, generating additional motivation and viral effects.

Key implementation areas:

Concept and design of the campaign website
Entwicklung eines performanten Browser-Games (Desktop & Mobile)
Adaptation of the campaign character into a playable character design
Game loop with increasing difficulty and high score system
Integration of a prize draw mechanic based on player results
UI/UX for quick start and intuitive operation
Testing and optimization for various devices and browsers

Result

A high-impact campaign platform that successfully combines brand and interaction. The game ensures high engagement rates and repeat visits, while the integrated sweepstakes provides additional incentive – effectively extending Napoleon Barbecues' digital campaign.

Project
Pippo aus Pepponia (Dolex Verlag)

Services: Konzept, Game-Design, UX/UI, Illustration/Visual Design, Content (Lerninhalte), Entwicklung (iOS/Android), Multiplayer-Integration, Testing & Launch-Support

Initial situation

Dolex Verlag specializes in workbooks and learning materials for German language instruction. With "Pippo from Pepponia," this proven didactic concept was to be transferred to the digital realm – as a logical development towards an interactive, contemporary learning solution for children.

Challenge

The existing learning content had to be translated in such a way that it would work in a digital context and simultaneously be motivating in a playful way. The challenge was to develop a solution that:

structures and digitally presents learning content in an age-appropriate manner.
maintains the depth of classic exercise formats while appearing more playful
provides sustained motivation through varied game mechanics
meaningfully integrates social interaction through multiplayer
functions stably and intuitively across various devices

Solution:

With "Pippo from Pepponia," we developed a versatile learning game with over 20 different game types and several thousand questions. The content is based on the publisher's existing exercise formats and has been reimagined and playfully adapted for the interactive medium.

A special focus was placed on the multiplayer mode: children can compete against friends in turn-based games and test their knowledge in direct duels, which creates additional motivation and replay value.

Key implementation areas:

Diverse minigames for different learning approaches and play styles
Transformation of classic exercise content into interactive formats
Structuring and preparing extensive learning content (thousands of questions)
Intuitive, child-friendly UX/UI for mobile and tablet
Character and world development around "Pippo"
Online multiplayer with turn-based gameplay
Iterative optimization through testing with the target group

Result

A comprehensive and entertaining learning game that successfully transfers the strengths of classic learning materials to the digital world. "Pippo from Pepponia" delights children with its playful variety and high fun factor – making learning a natural part of the gaming experience.