Project
Kampagnen-Website & Online Game für Napoleon Barbecues
Services: Konzept, UX/UI, Game-Design, Frontend-Entwicklung, Illustration/Visual Design, Integration Gewinnspielmechanik, Testing & Launch-Support
Initial situation
For the German launch of a new Napoleon Barbecues campaign, a digital activation was needed that would generate attention, engage users, and make the brand world a playful experience. In addition to a campaign website, a key focus was on an interactive element designed to increase reach and engagement.
Challenge
The solution had to meaningfully combine marketing, entertainment, and brand messaging. At the same time, it needed to be easily accessible and playable on as many devices as possible. The challenge was to develop an implementation that:
clearly conveys the brand world and remains visually consistent.
offers an immediately understandable and motivating gaming experience
enables short, repeatable sessions for high interaction
einen kompetitiven Anreiz durch ein Gewinnspiel integriert
technisch performant im Browser läuft (Desktop & Mobile)
Solution:
We developed a campaign website with an integrated browser game. The gameplay is based on classic endless jump mechanics: The campaign character jumps from platform to platform with the goal of reaching a grill at the top.
Simple controls, increasing difficulty, and fast rounds create high replay value. The game was directly linked to a competition – the best scores qualified for attractive prizes, generating additional motivation and viral effects.
Key implementation areas:
Concept and design of the campaign website
Entwicklung eines performanten Browser-Games (Desktop & Mobile)
Adaptation of the campaign character into a playable character design
Game loop with increasing difficulty and high score system
Integration of a prize draw mechanic based on player results
UI/UX for quick start and intuitive operation
Testing and optimization for various devices and browsers
Result
A high-impact campaign platform that successfully combines brand and interaction. The game ensures high engagement rates and repeat visits, while the integrated sweepstakes provides additional incentive – effectively extending Napoleon Barbecues' digital campaign.
