Project
AR-Kampagne & Landingpage für BWS Australia – Launch „Smashberry“
Services: Konzept, AR-Experience Design, UX/UI, 3D/Animation, Web-Entwicklung, NFC-Integration, Testing & Launch-Support
Initial situation
For the launch of the new wine "Smashberry", BWS Australia developed a high-impact campaign for the Australian market. The aim was to make the product tangible directly at the point of sale and to create an innovative connection between the physical product and the digital brand world.
Challenge
The experience should be as easily accessible as possible while simultaneously offering a strong "wow" moment. The challenge was to seamlessly integrate physical packaging, AR technology, and digital content. The task was to develop a solution that:
is directly accessible via the product without any barriers (no app download required)
offers a surprising, visually compelling AR experience
playfully showcases the brand identity
flows smoothly from the experience into a broader campaign environment
functions reliably across various mobile devices
Solution:
We conceived and developed an AR experience that is activated via NFC chips in the bottle labels. A simple tap with a smartphone starts the interactive presentation.
The brand logo – a raspberry with a grenade cap – comes to life in AR, begins to move, and builds to an explosion that fills the entire screen. From this transition, the landing page we developed is seamlessly revealed, offering further content about the campaign.
Key implementation areas:
Designing a seamless AR user journey from product to digital experience
Integration of NFC technology into bottle labels
Animation and staging of the brand logo in AR
Development of a high-performance, browser-based AR solution
Design and implementation of the accompanying landing page
Optimization for different mobile devices and usage scenarios
Testing under real-world conditions in a retail environment
Result
An innovative campaign solution that effectively combines physical product and digital experience. The AR presentation generates high visibility directly at the shelf and creates a surprising entry point into the "Smashberry" brand world – with a seamless transition into an in-depth digital experience.
